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keep kind.

Stay in touch with us for kind vibes, secret projects,
and a few of our favorite things by joining our kind community.

THE WILD KIND

 
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About Us

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The Kind Way is a social movement and community committed to spreading kindness. We express creativity through interactive murals and art, empowering the world to see what’s possible when we choose to live in harmony over of ignorance and fear.

We believe in the power of kindness. And we countlessly seek it in all things every single day. We hope you, too, choose The Kind Way of life. 

Established in October 2017 by South Dakota natives Rebekah Rinehart and Sarah Nelson.

Freedom is not being for or against an ideal, but creating your own existence from scratch.
— Glennon Doyle

OUR COMPANY VALUES

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REBEKAH RINEHART

hi! i’m rebekah! my roots are in south dakota. red wine is my jam. so are dancing and rom coms. i think elephants are the most beautiful creatures ever to exist. i love rainy days and vanilla scents and crafting master charcuterie boards and sneaking (proudly) all the lemon desserts. grammar is important and hand-written letters are my favorite! founder + creator of The Kind Way.

CREATORS + FOUNDERS

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SARAH NELSON

hey y’all! I believe people who wear black live colorful lives. jean jackets are a way of life. happiest if there is thai food in front of me. dogs are everything. lipstick is always a must. I like lattes a latte. if you need me, you can find me on an adventure. co-founder + artist of The Kind Way.